Marketing Mix report

The Video games NBA fans are given are lackluster. NBA 2k has their server problems and is becoming more about paying them money rather than playing the game. NBA Live will never be able to gain the ground it has lost being gone for 10 years before announcing their comeback in 2014. NBA fans deserve a game that is both fun to play and rewarding to people who put time in the game. With improvements to game modes and to the game play, NBA Splash 17 will rise to the top and give the NBA fans what they deserve.

Target Market:
Middle to collage students, mainly males, people who like basketball.

Product:
NBA Splash 17 is an NBA game that will have face and body scan graphics, advanced gameplay and addictive game modes that reward the player for playing the game.


Price: The game will be sold for $59.99

Place:
NBA Splash 17 will be sold for PS4, Xbox one and PC, at local Game stops, Targets, Walmarts, and online at amazon.

Promotion:
There will be ads as well as an open beta for fans to be able to play the game before it comes out when it is in beta. The game will also be advertised by NBA Legend Kwame Brown.